Most people have had the experience of being forced to do group brainstorming in schools, and various other places. This is supposed to increase creative output, more and better ideas. Research, however, shows exactly the opposite: Dunnette, M. D., Campbell, J., & Jaastad, K. (1963). The effect of group participation on brainstorming effectiveness for 2 industrial samples.
Brainstorming alone
Brainstorming alone
Brainstorming alone
Most people have had the experience of being forced to do group brainstorming in schools, and various other places. This is supposed to increase creative output, more and better ideas. Research, however, shows exactly the opposite: Dunnette, M. D., Campbell, J., & Jaastad, K. (1963). The effect of group participation on brainstorming effectiveness for 2 industrial samples.